Kiwitaxi’s Women Driving Women Is the Largest Female-Driver Rollout in Private Transfer History | News
In July 2026, Kiwitaxi launched the largest simultaneous deployment of a female-driver option in the history of private transfers: Women Driving Women, now available across 25 countries on four continents: 13 across Europe (Poland, Turkey, Portugal, Cyprus, Czech Republic, Slovakia, Greece, France, Italy, Germany, Spain, Montenegro, and Albania), seven in Asia (South Korea, Japan, China, Indonesia, Thailand, Vietnam, and Sri Lanka), three in Latin America (Brazil, the Dominican Republic, and Mexico), plus Australia. The rollout follows a test launch in November 2025.
The market context makes the scale of the launch legible. Women account for between 71% and 84% of all solo travelers globally, according to research from Grand View Research and Condor Ferries, and solo bookings have surged 42% over the past two years. According to Skift Research, women make 82% of all travel decisions globally, a figure that has not historically been reflected in how the private transfer industry has designed its products or its defaults. Women Driving Women, built in direct response to that gap, gives female travelers a choice the industry had not previously offered at scale.
At the point of booking, travelers can select a female driver for their transfer at no additional cost, through the usual booking flow, without a separate platform or process.
CEO Marie Borisova, who rose through the customer side of the business, saw the demand before the data confirmed it: “Women were already making every other decision about how they travel. Extending that to who drives them felt like the obvious next step.”
The program is also structured to expand economic opportunity for women in the transportation sector. By actively onboarding female drivers across its partner network — including markets where women represent a small minority of professional drivers — Kiwitaxi is building the supply side of the service as a deliberate outcome rather than a byproduct. In markets where female driver representation has historically been low, the program creates a new category of professional opportunity alongside the passenger-facing choice it delivers.
The private transfer sector has not historically been defined by product differentiation. Its core proposition — confirmed driver, vehicle, and pickup — has remained largely unchanged for decades, and attempts by ride-hailing platforms to build comparable women-focused features have largely been limited to single markets and single cycles, without the permanence or geographic scope that would make them structurally meaningful. Kiwitaxi built Women Driving Women as a permanent program from the outset, alongside a broader product cycle that reflects a consistent organizational bet: that the travelers the industry has historically underserved represent its most significant growth opportunity.
The commercial results support that thesis. In 2025, Kiwitaxi recorded its strongest year in company history, with trips growing 30% year-on-year and revenue growth across all 12 months. In the first four months of 2026, net revenue grew 29% on a like-for-like basis. Seven new markets entered service: Saudi Arabia, New Zealand, Australia, Rwanda, Zimbabwe, Ghana, and Saint Lucia. Throughout this expansion, the client claim rate averaged 0.75% across 29 months, below the 1.0% threshold widely used as the industry benchmark. The quality figure becomes more significant when set against the volume and complexity of growth it accompanied.
What the June 2026 rollout establishes is that a global female-driver option, implemented as a standard booking choice rather than a regional pilot, is operationally viable at the scale of a major private transfer platform. That is the new baseline the industry now has to reckon with.
