Mountain Mike’s Pizza Names Sheena Dougher Chief Marketing Officer

Fast-growing Pizza Chain Proudly Taps Experienced Restaurant Marketing Executive to Lead Brand Strategy and Execution

Irvine, CA  (Restaurant News Release)  Mountain Mike’s Pizza, a leading family-style pizza chain for nearly 50 years, and home of the legendary crispy, curly pepperoni®, massive 20-inch Mountain-sized pizzas and dough made fresh daily, has appointed Sheena Dougher as Chief Marketing Officer (CMO). Dougher brings more than 15 years of multidimensional restaurant marketing experience to the role. Her impressive professional portfolio spans brand strategy, integrated marketing, media, advertising, public relations and social media. She most recently served as Vice President of Brand Marketing at Jack in the Box.

“Sheena’s track record is highlighted by her ability to translate brand strategy into tangible business results, and her numerous attributes as a seasoned marketer will further strengthen our brand position, drive traffic and sales, deepen our connections in the communities we serve and help introduce Mountain Mike’s to new guests and new regions across the country,” said Jim Metevier, Chief Executive Officer of Mountain Mike’s Pizza. “For nearly a half-century, our chain has built a strong foundation underpinned by product quality, category differentiation and systemwide passion among our valued franchise partners, and with Sheena’s acute understanding of how effective national marketing and local restaurant successes intersect to impact brand performance, we expect to accelerate our climb to the top of the segment.”

As CMO, Dougher will oversee Mountain Mike’s comprehensive suite of integrated marketing strategies and activations, while creating new avenues to build on the brand’s many core strengths that showcase what distinguishes Mountain Mike’s from other pizza concepts. She’s expected to implement an array of thoughtful marketing initiatives that reinforce the brand’s product quality and distinctive identity. Dougher’s multifaceted areas of focus will include increasing brand awareness in new and existing markets, strengthening connections with local communities and driving sales. She also will support franchisee growth and restaurant-level performance, while developing opportunities across emerging channels, including B2B and catering.

In her previous role, Dougher oversaw brand strategy across public relations and social media, brand content, paid media and regional marketing. She held several marketing leadership positions with the organization and led award-winning and high-profile brand initiatives, including the Effie Award-winning “The Return of Mark Hamill” campaign in 2023. She has been recognized as a Business Insider Brand Marketing Rising Star, and she has received a Brand Innovators Women in Marketing Industry Innovation Award. Last year, she was named one of Reuters’ Trailblazing Women. Before Jack in the Box, Dougher held marketing roles with Rubio’s Restaurants, Garden Fresh Restaurants and Sammy’s Woodfired Pizza, managing brand marketing, product launches, digital strategy and field marketing. At Mountain Mike’s, she succeeds Carol DeNembo, who previously served as CMO.

“What stands out most about Mountain Mike’s Pizza is the strength of the brand, the quality of the product and the genuine commitment from the people behind both,” said Dougher. “There’s a significant opportunity to deepen the foundation and amplify the Mountain Mike’s narrative by sharpening what makes the brand unique, bringing a truly remarkable brand story to more people and creating stronger guest connections in the communities we serve, and I am eager to help turn the opportunity into meaningful brand and business growth.”

To learn more about the growing franchise brand, visit MountainMikesFranchise.com.

About Mountain Mike’s Pizza

Since 1978, Mountain Mike’s Pizza, a leading family-style pizza chain known for its legendary crispy, curly pepperonis, Mountain-sized pizzas, and dough made fresh daily has been a popular choice for families, serving “Pizza the Way it Oughta Be!®” In addition to offering carryout, its own in-house delivery, and four third-party delivery options, Mountain Mike’s provides a family-friendly dine-in environment making it easy for guests to enjoy the brand’s signature experience wherever they are. Most of its nearly 350 locations feature a kids’ activity area with arcade games, dedicated party rooms and big screen TVs throughout, making Mountain Mike’s an ideal place for sports teams, family gatherings, group fundraising events and private parties alike. With a menu of signature pizzas, chicken wings, garlic knots, fresh salads, sharable desserts, and a selection of beer and wine, there’s something for everyone at Mountain Mike’s. Guests may also take advantage of streamlined ordering via the Mountain Rewards® app to earn exclusive offers and personalized rewards towards free food. This year, Mountain Mike’s was named one of America’s Favorite Restaurant Chains by Newsweek, as well as a top brand on Yelp’s Most Loved Restaurant Brands list.

For a complete list of locations and the full menu, visit MountainMikesPizza.com or follow Mountain Mike’s on Facebook, Instagram, TikTok and X.

Mountain Mike’s Media Contact:
Kristyna Otto
Powerhouse+Co.
kristyna@powerhouseandco.com