Regent Hotels & Resorts partners with 28th Shanghai International Film Festival | News
Regent has been named the Official Hotel Partner of the 28th Shanghai International Film Festival (SIFF), taking place from 12 – 21 June 2026. Regent Shanghai on the Bund will host the festival’s Official Opening Gala dinner in the third expression of Regent’s global film festival series which also included Festival de Cannes and the Hong Kong Film Awards. The momentous evening will gather filmmakers, stars of screen, and the industry’s most celebrated within the hotel’s ballroom. Here, backdropped by panoramas of the Huangpu River and Shanghai skyline, guests will experience Regent hospitality and fine dining by Executive Chefs Ting Wai Wan and Lorenzo Merolle.
Further deepening the partnership is the introduction of the Shanghai International Film Festival SIFF PROJECT Regent Presents “Cinematic Escapes” Special Focus Award. This platform champions fresh perspectives from emerging filmmakers, enabling them to bring their visions to the big screen.
The supporting role Regent will play during the Shanghai International Film Festival further cements the brand’s cinematic credentials. From Cannes’ Côte d’Azur to the harbour lights of Hong Kong, and now to the meeting point of the Bund and Suzhou Creek, Regent’s calendar of international film affiliations demonstrate the role Regent hospitality plays in some of the world’s greatest moments in entertainment that take place in the dramatic destinations where its hotels reside.
Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “Luxury hotels and films share a natural affinity, both devoted to creating lasting moments and refining details that resonate. From Carlton Cannes, a Regent Hotel, to Regent Hong Kong, and now Regent Shanghai on the Bund, Regent consistently positions its properties as stages for cultural moments, weaving its vision of modern luxury into cinematic encounters. This partnership with Shanghai International Film Festival reflects both the longstanding cinematic heritage of Regent and its continued focus on Greater China within its global journey. Through experiences spanning the Opening Gala reception, co-production project initiatives, and immersive brand moments, we hope to extend the spirit of the festival beyond the screen, creating thoughtful experiences where guests feel cared for, inspired, and welcomed into their own moment in the spotlight.”
For the past eight years, IHG has been redefining the Regent position within the world of upper luxury. Flagship properties including Carlton Cannes, a Regent Hotel, Regent Hong Kong and Regent Shanghai on the Bund have ushered in a new era for the brand. Sharing the art and cachet of cinema, these hotels place guests firmly at the centre of the narrative – not as observers, but as the protagonist of their own stay. Each hotel is an example of a cinematic escape where, during the film festival calendar, Regent hospitality elevates stars of screen above the noise. This ethos is designed to allow guests to present the very best versions of themselves as they prepare to step into the spotlight.
Throughout the Shanghai International Film Festival, guests of Regent Shanghai on the Bund are invited to experience limited-edition thematic culinary moments including SIFF Golden Goblet–inspired cocktail “GILDED FRAMES” and chocolate patisserie creation “Entering the Frame”, available exclusively during the festival.
Regent’s global film calendar opened at Regent Hong Kong where the red carpet was laid for the Hong Kong Film Awards. Each evening, a glittering skyline of film’s finest posed within the hotel lobby beside the Avenue of Stars, framed by the Victoria Harbour. As the official hotel partner for three consecutive years, the hotel has introduced creations including the “44th Hues” cocktail and a sculptural chocolate interpretation of the Goddess Trophy.
Steeped in cinematic history, Carlton Cannes, a Regent Hotel hosted the very first ‘International Film Festival’ back in 1946 and for almost 80 years since has forging an enduring bond with what is now known as the Festival de Cannes. Several of the hotel’s signature suites are inspired by cinematic royalty – Grace Kelly, Cary Grant, and Alfred Hitchcock – eponymously named in homage to the hotel’s starring role as the location for Hitchcock’s 1954 picture To Catch a Thief. According to legend, it was during the filming at the Carlton that Grace Kelly met Prince Rainier III of Monaco, whom she would marry in 1956.
Continuing this heritage, Regent in partnership with Vanity Fair for the fourth-year running hosted the first major event of the film festival fortnight – The Cannes Opening Lunch on Tuesday 12th May. This annual event brought together a celebrated cast of cinema’s film legends and rising stars at the Carlton Cannes Beach Club to celebrate the start of the 79th Cannes Film Festival. Guests included Gillian Anderson, Alex Pettyfer, True Whitaker, Lucas Bravo, Emmett Scanlan, Anthony Boyle and Maika Monroe amongst others.
Guests have made grand entrances through the doors of Regent addresses for more than a century. Born in 1970, and now part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, today, there are 11 Regent hotels and resorts globally including Regent Santa Monica Beach and Regent Bali Canggu, with 12 additional properties poised to open over the coming years including in Jeddah, Kuala Lumpur, Kyoto, Sanya, Shenzhen, Chengdu and Riyadh.
For more information visit www.regenthotels.com.
