Robeks Debuts Glow Smoothies, a New Platform Turning Everyday Wellness Into a Craveable Habit

Collagen- and coconut water-powered smoothies deliver up to 18g of protein and stay under 350 calories, without sacrificing the flavor Robeks is known for

Los Angeles, CA  (Restaurant News Release)  Wellness doesn’t have to mean sacrifice, and it definitely shouldn’t mean settling when it comes to flavor. That’s the philosophy behind Robeks’ new Glow Smoothies. Robeks, the go-to spot for creatively crafted fresh smoothies, juices, acai and smoothie bowls, artisan toasts and handheld bites, is introducing three new Glow Smoothie flavors available in all stores now. Built around collagen and coconut water, Glow Smoothies are designed to make functional wellness feel like an easy, everyday indulgence rather than a regimen.

For three decades, Robeks has built its reputation on functional, feel-good smoothies designed for performance, recovery or indulgence, while the Glow Smoothie line marks a deliberate shift toward lifestyle-driven wellness. Robeks designed Glow Smoothies to fit naturally into a daily routine, the kind of drink guests reach for any time.

Each Glow Smoothie starts with two hero ingredients: collagen, providing beauty-from-within nutrition, and coconut water, prized for its natural hydration. These ingredients are combined with vibrant, fruit-forward blends, making a medium Glow Smoothie under 350 calories and packed with up to 18 grams of protein. The three new Glow flavors are:

• Berry Glow with acai, strawberries, blueberries, chia seeds, coconut water, and collagen with a Greek yogurt swirl.
• Greeny Glow with kale, spinach, mango, banana, papaya juice, agave, coconut water, and collagen with a Greek yogurt swirl.
• Sunny Glow with lemon, mango, pineapple, passionfruit, agave, coconut water and collagen with a Greek yogurt swirl.

“Glow is about meeting our guests where they are in their well-being journey,” said David Hutchinson, vice president of marketing at Robeks. “People want wellness that fits into their day, not one more thing to manage. With the Glow Smoothie line, we’re giving them a smoothie that delivers real functional benefits, collagen, hydration, and protein, in something that still tastes like a treat.”

The platform arrives as collagen continues its march into the mainstream and consumers increasingly look for beverages that do more than refresh. Robeks designed the Glow platform around ingredients their guests already recognize and trust, paired with the kind of clean, simple elements today’s wellness-minded consumer is looking for.

In addition to the new smoothies, Robeks is also introducing collagen and creatine as permanent menu add-ons, giving guests an easy way to customize any smoothie with an extra functional boost.

Glow Smoothies are available now at Robeks locations nationwide and through the Robeks Rewards app.

To explore franchise opportunities with Robeks, visit RobeksFranchise.com.

About Robeks

For 30 years, Robeks has been committed to delivering fresh and popular menu items that promote healthier living without compromising on flavor. With offerings ranging from smoothies, juices, and açai bowls to premium toasts and the newest addition, Harmonious Bites, warm, handheld savory treats, Robeks ensures that every item is both delicious and nutritious. By utilizing fruits and vegetables at their peak ripeness and exploring imaginative flavor combinations, Robeks serves variety and convenience in every visit.

With more than 150 locations open and in development across 13 states and the District of Columbia, Robeks continues to offer franchisees a strong future of nationwide growth.

For more information, visit Robeks.com.

Contact:
Barbara Caruso
714-328-3273
barbara@c-squaredpr.com