WestJet Points: Variance In Redemption Value

WestJet Rewards, like many other loyalty programs, has many redemption options available, but they are far from equal. Some offer the maximum value for your WestJet points, whereas others offer dismal value and shouldn’t ever be considered as an actual option.

Thus, there is quite the variance in redemption value when it comes to WestJet points, and you need to be aware of the different values to ensure you don’t redeem your valuable points for a subpar option. Let’s get into the weeds of redeeming WestJet points.

The WestJet Dollars to WestJet Points Transition

When WestJet dollars were the main currency of the WestJet Rewards program, one WestJet dollar was worth $1 CAD towards the base fare of a flight purchase or $1 CAD towards a WestJet Vacations package. While there were fewer redemption options than what we have available now, redemptions and point valuations were more straightforward, as you knew exactly what your WestJet dollars were worth.

However, in 2025,  WestJet dollars transitioned to WestJet points. Whenever a loyalty program currency moves away from a predetermined value like WestJet Dollars, which were worth $1 CAD per point, to a currency like WestJet points, which are worth $1 CAD per 100 points (for some redemptions), you can almost be guaranteed that there will be some form of devaluation, whether initially or down the road.

While we haven’t seen a true devaluation for redeeming WestJet points on flights yet, as 100 WestJet points are still worth $1 CAD off the base fare of an airline ticket, the transition to WestJet points also added many more redemption options, with some being more interesting than others.

Under the new WestJet points program, redemption options include base fares on WestJet and partner flights, airline ancillary fees (including seat selection, checked baggage, and cabin upgrades), flight ticket taxes and fees, WestJet Vacations and Sunwing Vacations, WestJet eStore merchandise and gift cards, and transferring to Triangle Rewards.

Let’s take a look at each individual redemption option to see the cents per WestJet point it offers, and if it is a redemption actually worth doing.

WestJet Point Redemption Options: Value & Is It Worth It?

While we will cover all of the available WestJet point redemption options under the headings below, WestJet Rewards does provide a nice table that captures the finer details of when and what you can redeem WestJet points on for WestJet flights, partner flights, WestJet Vacations, and Sunwing Vacations packages:

With those options in mind, let’s look at the finer details of each redemption option and what my take is on the value that each redemption offers.

WestJet & Partner Flight Base Fares & Other ATC

Redeeming WestJet points for WestJet and partner airline tickets has been an available option for many years. These charges include anything under the ‘Air Transportation Charges (ATC)’ heading on the booking page, which is typically comprised of a base fare component and an ‘Other ATC’ component.

Here’s a one-way dummy booking on WestJet metal to showcase a WestJet points redemption:

The total between the base fare and Other ATC charges on this booking is $268.99, and I’m able to redeem 26,899 WestJet points to cover these additional charges. This works out to the maximum value of 1 cent per WestJet point, or 100 WestJet points equaling $1 CAD.

The Valuation Verdict: It’s the best redemption you are going to make with WestJet points, and the main intended use.

Seat Selection, Checked Baggage, & Cabin Upgrade Purchases

Members can also redeem WestJet points for seat selection, checked baggage, and cabin upgrade purchases, but only on WestJet flights and WestJet Vacations bookings. For those who book Sunwing Vacations, you can redeem WestJet points for checked baggage fees, but no other ancillary flight purchases.

Here is a dummy one-way WestJet flight booking where I added seat selection and paid for one piece of checked luggage:

The total cost of the Air Transportation Charges (ATC), plus seat selection, and one piece of checked baggage on this booking is $411.79, and since I can redeem a total of 41,179 WestJet points to cover those charges, we end up at a 1 cent per point valuation.

The Valuation Verdict: Since we see the same WestJet point valuation as redeeming for flights, this is another excellent redemption option that I wouldn’t hesitate to make. However, when it comes to checked baggage, you could just add the WestJet RBC World Elite Mastercard to your wallet to save on baggage fees in the first place.

Flight Taxes & Fees

Another new and interesting redemption option is to redeem WestJet points towards flight taxes and fees. This is an option that is available both on WestJet flights and partner flights, in addition to WestJet and Sunwing Vacations packages.

Let’s take a look at a one-way dummy booking on WestJet metal:

There are a total of $130.08 in taxes and fees on this booking, and I’m presented with the option to redeem 13,700 WestJet points to cover these additional charges. This works out to 0.95 cents per WestJet point, which is not too far from the maximum value of 1 cent per WestJet point.

The Valuation Verdict: As someone who is always down to save money through the use of miles and points, this is a redemption I always make if I have the WestJet points available. The valuation is close enough to the max value that I think it’s worth it.

WestJet Vacations & Sunwing Vacations Packages

WestJet points can also be redeemed for everything involved in WestJet Vacations packages, and everything except for seat selection and cabin upgrade fees on Sunwing Vacations packages.

I’m not a vacation package person, and it might even be questionable if WestJet Vacations packages are worth it, but it’s a valid redemption option, so let’s look into it. Here is an example WestJet Vacations package, traveling round-trip from Edmonton to Riviera Maya for a four-night stay:

The total cost for my vacation package booking is $1,624.03, and since I can redeem a maximum of 162,403 WestJet points, I’m able to get 1 cent per point with this redemption. What’s interesting is that even though there are taxes and fees, they are covered at a 1 cent per point valuation, as opposed to 0.95 cents per point in the example in the previous section.

The Valuation Verdict: If you like the simplicity of using vacation packages for your travels, then this is a great redemption as you can’t find better value for your WestJet points.

WestJet eStore Merchandise & Gift Cards

If you’ve been around in the world of miles and points for even a little while, you most likely already know that redeeming points for merchandise and gift cards, outside of a few exceptions, is absolutely never worth it.

We see a similar situation with the WestJet Rewards program. Here is a brief selection of some of the merchandise available:

Let’s break these two merchandise redemption options down to a cent per WestJet point valuation if we were to make these redemptions:

• Google Fitbit Air Fitness Tracker Band – Redeem 19,600 WestJet points for an item valued at $129.99 – 0.66 cents per point
• Google Pixel Buds Pro 2 – Redeem 46,800 WestJet points for an item valued at $299.99 – 0.64 cents per point

The cents per WestJet point does fluctuate a bit depending on the merchandise being redeemed for, but as we can see with the examples shown, it’s always going to be poor value nonetheless.

When it comes to gift cards, we see a slightly better valuation, but still not great. Here are some of the gift cards available:

Since they are both gift cards for WestJet partners, these gift cards can be redeemed for the lowest amount of WestJet points out of all gift cards at this denomination. Let’s look at the cents per point:

• $100 Sport Chek Gift Card – 12,400 WestJet points for $100 value – 0.806 cents per point

So, while we can expect to receive 0.806 cents per WestJet point redeemed for WestJet partner gift cards, the rate is even lower for non-WestJet partner gift cards. Unfortunately, it doesn’t get any better from here.

The Valuation Verdict: Don’t ever use this redemption option unless you plan on never travelling with WestJet or any of their partner airlines ever again.

Transferring to Triangle Rewards

The weirdest redemption on this list is transferring WestJet points to Triangle Rewards. This redemption option is a one-way transfer, as you cannot convert in the other direction, and a minimum of 2,400 WestJet points must be transferred at one time.

When transferring, 120 WestJet points equals $1 Canadian Tire Money. This works out to 0.83 cents per point, a far cry from a lot of the other redemptions on the list.

The Valuation Verdict: Don’t ever use this redemption option unless you plan on never travelling with WestJet or any of their partner airlines ever again.

Conclusion

There are actually a lot of strong redemption options in the WestJet Rewards program as it stands today, with WestJet flights, partner flights, ancillary flight charges, and vacation packages all offering the maximum of 1 cent per point when redeeming WestJet points.

Flight taxes and fees come in a bit lower at 0.95 cents per point, but still a worthy redemption. And as expected, merchandise, gift cards, and transferring to Triangle Rewards offer subpar value for your points, so I would recommend avoiding any of these options unless you absolutely plan to never fly with WestJet or any of their partner airlines ever again.