Accor Activates ‘Profit Protection Plan’ to Counter Uncertainty

Accor told investors Thursday that oil-price fallout from the Iran war won’t derail its 2026 profit targets. The market didn’t fully buy it. Shares closed slightly down.

“The only, frankly, rate pressure we see is really in the UAE, where rates are clearly down,” said Martine Gerow, chief financial officer.

“We’re not seeing that pressure elsewhere, frankly.”

Accor’s 2026 Playbook

As a precaution, the Paris-based group said it had activated a “profit protection plan” in March. Gerow said about half the measures target affected Middle East markets, and the other half sit elsewhere in the portfolio.

Constrain costs across the affected regions and the broader portfolio. Gerow declined to quantify the savings when asked by analysts. But she said Accor’s Middle East restaurant operations, which account for about 10% of the hotel-assets-and-other revenue line, could flex costs down quickly because “you can dismiss staff quite qu