Alaska Bets Starlink Will Boost Customer Loyalty
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Alaska Airlines is betting that customers will get more value from its Starlink partnership rather than earning loyalty points on a basic economy seat.
“We now offer Starlink. Before, to bring someone into Atmos [loyalty program], it was about points earning, but that Saver customer in our research is going to value the Starlink product a lot more than a nominal points accrual,” Alaska Airlines vice president of loyalty, alliances, and international Brett Catlin told Skift at the IATA AGM in Rio de Janeiro.
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