Barceló Roma opens its doors following a comprehensive renovation | News
Barceló Hotel Group announces the opening of Barceló Roma, a new city hotel in the Italian capital and the result of a €41 million investment. Following a complete refurbishment, the hotel pays tribute to 20th century Roman Rationalist architecture and will set a new benchmark for contemporary hospitality in one of Europe’s most visited destinations.
Perfectly situated near Rome’s historic centre and Vatican City, Barceló Roma is a dynamic destination where business, culture and modern city life come together. Its 352 rooms blend sophisticated design, comfort and high-quality finishes, offering something for all types of guests.
The dining experience at Barceló Roma includes two restaurants and a stylish lounge bar, where Roman culinary traditions are reinterpreted with a contemporary twist. Guests can also enjoy the signature B-LikEat breakfast, developed by Barceló Hotel Group to reflect its commitment to wellbeing, sustainability, and locally sourced ingredients. The breakfast experience showcases organic produce, artisanal specialties and thoughtfully curated options tailored to the needs of today’s health-conscious traveller. Complementing the experience are a fully equipped fitness centre and an outdoor swimming pool. “We are delighted to celebrate the opening of the Barceló Roma, a project that perfectly reflects our vision of contemporary hospitality, whilst showcasing the unique identity of one of the world’s most fascinating destinations,” says José Ramón Álvarez Cervela, Director of the Urban Europe Division at Barceló Hotel Group.
A tribute to “The Other Rome”: Barceló Roma is inspired by “The Other Rome”, a concept that pays tribute to the city’s Rationalist and Modernist architecture, which reshaped Rome throughout the 20th century. The project reinterprets classical Roman monumentalism through a contemporary lens, combining materials such as travertine and concrete with the clean, geometric lines that define this architectural movement. The architectural design was led by the Rome-based studio Space Planners, while the interiors were created by the Milan-based Chiara Caberlon Studio. Inspired by its surroundings, the hotel’s design draws on the Tenuta dell’Acquafredda Nature Reserve and the ancient Roman road Via Aurelia, resulting in an aesthetic that blends nature, history, and contemporary life. Through the use of refined materials, sophisticated lighting, and a carefully curated colour palette – featuring amber and green tones inspired by the natural landscape, terracotta accents rooted in Roman architectural tradition, and golden metallic details that add bright, elegant touches – the interiors blend contemporary sophistication with historical references. The result is a place that connects past and present, offering an authentically Roman experience from a modern perspective, with a particular focus on wellbeing and sustainability.
One of the project’s most distinctive features is its main staircase, an architectural feature with a striking visual impact. Its contemporary design, combined with layered lighting and a mix of materials, makes it one of the hotel’s most iconic spaces.
A strategic location for MICE: “Italy represents a key strategic market within our European expansion plans, and Rome, with its global appeal and strong demand for both business and leisure, plays a central role in this vision. The opening of the Barceló Roma marks an important milestone in strengthening our presence in the country and consolidating our position amongst the leading European city destinations. Looking ahead, we are confident that the Barceló Roma will establish itself as one of the city’s leading hotels in the MICE sector and as a flagship property for our brand in Italy, offering a distinctive experience that combines design, innovation and excellent service,” said José Ramón Álvarez Cervela, Director of the European Urban Division at Barceló Hotel Group. With this opening, Barceló Hotel Group reinforces its commitment to MICE in one of Europe’s leading city destinations, further positioning Rome as a strategic hub for business tourism and international events. With over 1,400 square metres of space dedicated to events and conferences and 8 meeting rooms, Barceló Roma is designed to host corporate meetings, conferences and exclusive events in an elegant and highly functional setting.
Beyond its strong business infrastructure and appeal, Rome offers a wealth of cultural, culinary and entertainment options, alongside a wide range of museums, exhibitions and urban experiences that allow visitors to balance their professional commitments with leisure time.
With this addition, Barceló Hotel Group continues to expand its international footprint and strengthen its presence in key urban destinations through projects that combine design, expertise and a connection with the local community.
