Data Appeal Becomes the World’s Largest Travel Intelligence Ecosystem for Tourism Destinations | News
The Data Appeal Company, part of Almawave / Almaviva Group, today unveiled its new brand framework that brings together their combined capabilities into a cohesive family of solutions, with Mabrian as its Tourism Destinations division. This step reflects the shared vision of building the world’s largest travel intelligence ecosystem for data-driven destination management.
The introduction of this family of brands represents a decisive step toward a fully integrated, one-stop-shop data intelligence environment—designed to deliver a seamless and frictionless ecosystem. Powered by advanced AI-driven technology and deep domain expertise, it serves key industries including travel & tourism and hospitality, as well as retail, real estate, banking, and fast-moving consumer goods, among others. Companies and tourism destinations around the world will be able to access a comprehensive suite of insights, services, and solutions to better understand performance, anticipate trends, and respond to evolving challenges.
At the core of this evolution is the integration of Mabrian’s travel intelligence specialised capabilities across key areas of tourism and destination management, including air connectivity, market demand, traveller sentiment, tourism supply and competitiveness, spending impact, and sustainability, along with the advisory service, delivered by a team of long-standing travel intelligence experts.
“Today’s announcement highlights the strength of our track record and technological innovation applied to the tourism market”, said Valeria Sandei, Chief Global AI Almaviva Group and The Data Appeal Chairperson. “This new value proposition drives us to constantly strive for excellence, consolidating our global leadership in the field of data analysis applied to the travel sector and taking us to a higher level of excellence.”
“In today’s dynamic and increasingly complex travel environment, destinations need more than data—they need connected intelligence that transforms insight into action,” said Àlex Villeyra, Data Appeal’s CEO. “This evolution brings together technology, innovation, and deep sector expertise into a unified ecosystem that empowers smarter decision-making, enhances resilience, and unlocks new opportunities for the travel industry as a whole.”
This milestone also enhances the Data Appeal’s broader portfolio, which includes advanced solutions such as Coach, its digital reputation and revenue optimisation platform, and Location, a spatial intelligence solution supporting strategic territorial planning—together forming a more powerful and holistic business intelligence offering.
This integrating process, set to continue progressing through 2026, will be championed by Àlex Villeyra, recently appointed Data Appeal’s CEO, who will support the alignment of technology, expertise, and service delivery across the organisation as this evolution continues.
