Duetto and Triptease Launch Integration to Automate Marketing Activity Based on Occupancy. | News
Duetto, a leading provider of revenue and profit software for hotels, today announced a new integration with Triptease, a data marketing platform for hotels. The new tool, Auto Date Boost, automatically adjusts paid marketing spend when occupancy forecasts change, eliminating manual coordination between revenue and marketing teams.
Revenue forecasts and marketing budgets have historically been disconnected. While tools like Duetto’s Revenue & Profit Operating System can predict occupancy with precision, marketing strategy and spend often get implemented in a vacuum. The result is wasted marketing budget, last-minute discounting, and revenue left on the table.
Auto Date Boost solves this problem using the Duetto Rate Engine (DRE), Duetto’s API. DRE offers comprehensive real-time insights, including total guest value, segment-specific pricing, occupancy, and more to Duetto’s customers and integration partners.
Triptease’s Auto Date Boost leverages occupancy forecast data directly from DRE. When occupancy falls below a hotel’s customized threshold, Triptease automatically increases ad spend in a key high-intent conversion channel: Google Hotel Ads. By boosting direct visibility when bookings are needed most, hoteliers can capture every revenue opportunity and optimize the overall performance of their hotel.
“Revenue and marketing have rarely moved at the same speed, let alone synchronously and in real time,” said James Osmond, CEO of Triptease. “Auto Date Boost changes that, enabling hotels to turn commercial intelligence into direct business action. We’re delighted to be partnering with Duetto on the introduction of this new integration.”
Hotels using Triptease Date Boost without automation have already seen the impact of connecting marketing activity to demand signals:
+8% overall visibility on boosted dates
+38% increase in top ad placements
+20% uplift in direct bookings*
“We’re excited for marketing teams to benefit from DRE’s occupancy intelligence and to partner with Triptease on our first joint integration,” said John Lingos-Webb, VP, Global Partnerships & Alliances, Duetto. “This is a crucial step in aligning marketing and revenue teams toward the most profitable outcome, and engineering overall hotel performance through a data-driven integration.”
Auto Date Boost is available now. Triptease handles setup, monitoring, and ongoing optimization.
