Dunderdale takes up new chief revenue officer role at TBR Global | News
TBR Global Chauffeuring has appointed Jason Dunderdale as its first chief revenue officer, a newly created role responsible for leading global commercial strategy and driving its next phase of growth.
Reporting to group chief executive, Craig Chambers, Dunderdale will bring together and lead sales, account management and revenue operations, while helping align commercial strategy, customer growth and market development activities.
The role has been created as TBR continues to expand internationally and responds to growing demand from multinational organisations seeking greater consistency, visibility and control across their ground transportation programmes.
Dunderdale joins TBR from Blacklane where he was global director of sales.
He has also held senior sales positions at FCM Travel and Freenow, building relationships and experience across corporate travel, ride-hailing and premium chauffeur services.
His background spans multiple areas of the ground transportation market and comes at a time when corporate buyers are placing greater focus on ground transportation as a managed category alongside air, hotel and rail.
“Ground transportation is becoming increasingly important within corporate travel programmes as organisations seek greater consistency across regions and suppliers,” said Dunderdale.
“Companies increasingly expect the same standards, visibility and accountability from their ground transportation providers that they receive from other parts of their travel programme. TBR has built an outstanding reputation for service and delivery, and I am excited about the opportunity to help drive the next stage of growth,” he said.
Chambers said the creation of the role reflects ambitions for the years ahead.
“TBR has built its reputation through service, operational excellence and long-term customer relationships,” he said.
“As we continue to grow, bringing our commercial teams together under a single leader has become a strategic priority. Jason brings deep expertise across corporate travel, ride-hailing and premium chauffeuring. He understands our industry, our customers, and the opportunities ahead,” he added.
Dunderdale’s appointment follows TBR’s acquisition by Lyft and reflects the company’s continued investment in leadership, commercial capability and long-term growth.
