Effective governance key enabler to scale AI across corporate travel finds new Amadeus report | News

Effective governance is emerging as a key priority for corporate travel managers as they work to build the trust required for wider AI deployment.

That is according to a new report released today by Amadeus, which highlights both current and emerging AI use cases and explores how new tools can help both business travellers and corporate travel managers.

Released during the Business Travel Show in London today, Orchestrating Success finds AI is poised to fundamentally transform the role of the travel manager.

By automating repetitive tasks such as handling policy queries, approvals, and disruption management, new AI-powered solutions can free travel managers to focus on forecasting, risk management, and wellbeing, deepening the value travel creates for organisations.

However, realising this potential depends on building trusted foundations. Organisations that combine innovation with strong governance, security, and oversight will be best positioned to unlock the next generation of AI-enabled corporate travel experiences.

“New AI capabilities are bringing the industry closer to a truly orchestrated travel experience, connecting booking, policy, expense, disruption management, and duty of care.

“Orchestrating Success reveals how travel managers can harness these innovations to become strategic leaders at the centre of travel programs,” said Mark Cullen, chief commercial officer, Amadeus Cytric.

AI creates opportunities for travel managers to become strategists

Orchestrating Success finds the greatest impact of AI may be on the evolving role of the corporate travel manager.

Rather than acting as administrators of disconnected systems, they are increasingly positioned to become the orchestrators of their programs, combining AI-driven insight with human judgment to balance cost, compliance, duty of care and business outcomes.

As AI tools become more deeply embedded, travel managers will be better equipped to take a long-term view of travel strategy and play a more influential role within their organisations.

What will AI deliver for business travellers?

The report reveals that in the future, AI tools will be able to pull together information from across a trip to simplify the experience and free travelers to focus on the work itself. What might this look like?

• Trip intent detection: AI tools to recogniae a trip forming in emails and calendars and proactively suggests the flights, hotels, and transport to match.
• Zero-touch trips: Bookings, payments, receipts, and expense claims flow automatically between connected systems, so travelers rarely touch admin.
• Voice and hybrid booking: Travellers manage trips by voice or text across mobile, desktop, and collaboration tools, with every change reflected across channels.

What is coming next for corporate travel managers?

The report also highlights the next wave of AI tools hands travel managers real-time, natural-language control that turns policy management from a chore into a strategic lever. How?

• Dynamic policy: AI tools to monitor events, demand, and disruption in real time and recommends temporary policy adjustments when conditions shift.
• Automated configuration: AI tools to read policy documents and proposes system configurations automatically, cutting implementation effort while keeping a human in the loop.
• Sustainability integration: AI tools to bring carbon impact into the booking decision and helps managers align travel with sustainability targets and track progress.

More Information

Find more in the full report, here.