Expedia’s First IShowSpeed Video Brought Awareness. The Latest Pushes for Bookings.
Expedia this week unveiled the latest phase of its partnership with IShowSpeed, the 21-year-old content creator known for livestreams of his global travels.
A minute-and-a-half-long advertisement, featured on the custom Exspeedia.com website, shows IShowSpeed in a Corvette, making waves in a jet boat, and enjoying an outdoor massage. A bright-yellow mannequin with “You Here” printed on its chest tags along. At each stop, the video offers a row of clickable, related experiences that take viewers to a booking page on Expedia’s main website. Trimmed versions of the video are also running as online video ads and on social channels.
The video follows the April launch of Expedia’s partnership with IShowSpeed, born Darren Watkins Jr., which kicked off with an Expedia-branded livestream of his journey across the Caribbean.
The livestream reached more than 400 million people across social platforms and sparked search demand for the featured destin
