Hilton Says ChatGPT App Is Coming and to Expect More ‘Select’ Deals
Hilton will launch an app inside ChatGPT within weeks, making it set to join rivals Hyatt, Accor, and Wyndham.
CEO Chris Nassetta said on Hilton’s first-quarter earnings call Tuesday that Hilton is working simultaneously with OpenAI, Google AI, and Anthropic, and deliberately avoiding dependence on any single platform.
His argument is simple: any AI travel tool that aims to offer a credible product cannot afford to exclude Hilton, which controls its own rate, inventory, and availability across more than 25% of the U.S.’s “quality” hotel supply.
“Nobody can get it unless we give it to them,” he said.
Inside Hilton’s AI Strategy
The ChatGPT launch is part of a broader push Nassetta described in three parts: driving internal efficiency for owners, ensuring Hilton inventory is present wherever travelers are searching, and enhancing the guest experience across every digital touchpo
