Hilton To More than Double its Portfolio in Morocco with New Signings and Debut of Waldorf Astoria | News

Hilton is on track to more than double its portfolio in Morocco, with plans to open 15 new hotels in destinations across the kingdom. Latest agreements include the debut of Tapestry Collection by Hilton in Morocco, alongside the continued expansion of Hilton’s multi-brand presence across Curio Collection by Hilton, DoubleTree by Hilton and Hilton Garden Inn. Hilton also recently opened Waldorf Astoria Rabat Salé, marking the luxury brand’s first hotel in the country.

Following his recent visit to Morocco, Chris Nassetta, president & CEO, Hilton, said, “Morocco is a strategically important market for Hilton, where we plan to more than double our portfolio to 25 hotels in the coming years. With a rich tradition of hospitality and a rapidly growing tourism sector, the country continues to attract increasing numbers of visitors, and we see clear opportunities to expand across both established cities and emerging destinations. Working closely with our partners across the public and private sectors, our latest signings – alongside the opening of Waldorf Astoria Rabat Salé – underscore this momentum and our ambition to bring Hilton’s exceptional hospitality to more guests across the country.”

Hilton marks a major milestone with the opening of Waldorf Astoria Rabat Salé. Located in the iconic Mohammed VI Tower – Morocco’s tallest building – the luxury hotel will feature 55 guest rooms and suites.

Set where the twin cities of Rabat and Salé meet, and offering panoramic views from the Bouregreg River to the Atlantic, the hotel draws inspiration from the stars with celestial motifs woven throughout its design. Guests can savour multiple distinctive dining experiences – including Aldabaran, the signature restaurant by chef Alain Ducasse – enjoy a serene spa, explore one of the region’s most extensive private art collections, or host unforgettable moments across 1,300 square metres of event space. Marking a defining milestone for Hilton’s luxury portfolio, Waldorf Astoria Rabat Salé introduces one of the world’s most iconic hospitality brands to Morocco, bringing its legacy of timeless elegance and bespoke, experience-led luxury to the capital.

Tapestry Collection by Hilton to Launch in Morocco
Hilton is set to introduce Tapestry Collection by Hilton to Morocco, expanding the company’s growing lifestyle portfolio with hotels known for their independent character and locally inspired designs.

Expected to open in 2028, Tapestry Collection by Hilton Casablanca will feature 90 stylish guest rooms and suites, alongside a rooftop bar, restaurant and fitness centre. Developed in partnership with local investors, the property will be located in the iconic Gauthier district, one of the city’s most vibrant and sought-after neighborhoods, offering immediate proximity to key landmarks such as the Sacred Heart Cathedral and Arab League Park, as well as a dynamic mix of retail and lifestyle destinations. This project reflects the ongoing evolution of Morocco’s hospitality market, where increasing focus is being placed on asset positioning, design, and improved operations from the earliest stages of development.

Tapestry Collection by Hilton Chefchaouen will bring 100 guest rooms and suites to one of Morocco’s most distinctive destinations. Reflecting the character and culture of the Blue City, the hotel will offer panoramic views across the surrounding valleys and green landscapes. Facilities will include a rooftop restaurant, all‑day dining venue and lobby café, as well as a gym, traditional hammam with sauna, two swimming pools, a sports field and kids club. The hotel will also feature a multipurpose function room and three meeting rooms, catering to both leisure travellers and corporate events. Scheduled to open in 2028, the project is being developed in partnership with Les Résidences Hôtelières du Nord.

Hilton continues to build its portfolio in Marrakech with a new Curio Collection by Hilton signing – joining the recently signed DoubleTree by Hilton Marrakech La Palmeraie.

Scheduled to open in 2029, Eden Palm Marrakech, Curio Collection by Hilton, signed in partnership with Four AS Invest SARL, will feature 62 thoughtfully designed guest rooms and suites, along with a 150 square metre multifunction room catering to leisure stays and intimate events.

Located within the high-end Eden Palm Estate in the heart of La Palmeraie, the property will offer guests a lifestyle and wellness-led experience, with facilities including a restaurant with terrace, rooftop terrace, clubhouse bar and café, fitness centre, yoga room and spa with five treatment rooms, indoor pool and sauna, as well as outdoor and kids’ pools.

Hilton Expands its Diverse Offering along the Coast
Hilton is expanding into emerging destinations with new signings in Nador and Tetouan, marking the company’s entry into these fast-growing coastal destinations.

Set to open in 2028 and signed with Maroc SAS HOL Nador SAS, DoubleTree by Hilton Nador Marina will house 120 contemporary guest rooms and suites, a lobby café with terrace, all-day dining restaurant with terrace, pool bar and grill, fitness centre, and outdoor pool. Meeting facilities will include a ballroom, three meeting rooms, and a multifunction space for events and social gatherings. Located on the seafront beside the marina and overlooking the Gulf of Nador, the hotel sits close to the upcoming Marchica Lagoon development, as the city continues to attract investment aimed at establishing itself as a future leisure and tourism hub.

Hilton Garden Inn Tetouan City Center will feature 97 guest rooms and suites in a prime location on Avenue des FAR, one of the city’s bustling main districts. The hotel will offer modern amenities including a lobby café, rooftop café and bar, an all‑day dining restaurant with terrace, as well as a pool, fitness centre and a spa operated by a third-party partner. For meetings and events, the property will house three meeting rooms and three business rooms. Located close to the Medina, the hotel will provide easy access to key cultural landmarks including the Kasbah, Royal Palace and El Ensanche district, with the beaches of Tamuda Bay approximately 15 kilometres away. Expected to open in 2029, this marks the second hotel being developed with Les Résidences Hôtelières du Nord.

These latest signings build on Hilton’s growing presence in Morocco, complementing plans to introduce LXR Hotels & Resorts to Casablanca, expand Curio Collection by Hilton in Rabat and Casablanca, and grow its focused-service portfolio across Hampton by Hilton and Hilton Garden Inn. Hilton currently has 12 hotels trading in Morocco, with another 15 in the pipeline across 10 brands.

Across the Middle East and North Africa, Hilton continues to expand its footprint, with plans to grow its portfolio to more than 300 hotels trading and in the pipeline across 15 brands, supported by a development pipeline expected to add over 40,000 rooms.