Lighthouse Launches AI Assistant for Hotel Commercial Teams

Lighthouse on Tuesday launched Ernest, an AI assistant for hotel commercial teams that lets users ask questions across revenue, marketing, sales, and distribution, then act on the answers without moving between separate dashboards.

Ernest is meant to turn scattered commercial data into a workflow. A hotel team could ask it about demand shifts, competitive pricing, or campaign performance, then use the assistant to move toward an approved action.

Revenue managers currently pull competitive analysis, demand signals, and pricing data from separate systems before making decisions. Lighthouse says its new AI system consolidates those inputs into a singl