Mexico’s Posadas Had Gone Too Luxury. Its Next Deals Will Even the Split.
Mexico’s largest homegrown hotel group, Posadas, is in the middle of a visible luxury expansion, with five new properties adding roughly 7% more rooms. Now it wants its next deals split evenly between luxury and midscale.
“Within the last three years, we’ve been closing more contracts on luxury than midscale, and that also gives us a red flag,” Posadas’ chief operating officer Enrique Calderón told Skift.
The luxury tilt had a rationale: luxury and leisure travelers were the ones still paying up.
“The travelers looking for luxury experiences, they’re willing to pay more if you deliver higher value,” he said. “There’s no cap on that.”
When demand softened early this year, midscale proved Posadas’ more resilient segment, and a relaunched, leaner Fiesta brand prototype, rebuilt with smaller rooms and lower build costs, drew five signed contracts off its first presentation.
“We’re not going to walk away from the
