Minor Hotels to Launch Private Jet Experience

Key Points

• Minor Hotels plans to launch a private jet experience under its Anantara luxury brand, targeting a 2027 debut.
• The new service aims to provide seamless travel across Minor’s portfolio, joining existing luxury transportation options like riverboats in Southeast Asia.
• Details about pricing, routes, or integration with the Minor Discovery loyalty program have not been disclosed.

Summary

Minor Hotels is preparing to launch a private jet experience as part of its Anantara luxury brand, with the launch slated for 2027. The initiative is part of a broader strategy to offer seamless, end-to-end journeys for luxury travelers, complementing existing transportation offerings like riverboats in Southeast Asia. While specific details about pricing, routes, and loyalty program integration remain undisclosed, the company emphasizes delivering locally resonant and exclusive experiences.