Mirai and STAAH integrate to drive a global strategic alliance | News
Mirai, a leader in hotel distribution technology and direct booking optimization, and STAAH, the leading global platform in cloud-based hospitality distribution and booking solutions for all types of accommodation, have today announced a global strategic alliance. This collaboration takes shape through an advanced API integration designed to transform and optimize the way hotels manage their bookings, inventory and online distribution.
The agreement will provide mutual clients with two-way, real-time synchronization of inventory, prices and availability, enabling properties to automate their operational processes, guarantee rate parity, control restrictions and boost their direct sales strategy with maximum efficiency and without friction.
By connecting STAAH’s technology with Mirai’s ecosystem, independent hotels, resorts, chains and holiday rentals trusting STAAH will gain direct and optimized access to Mirai’s powerful conversion tools and metasearch connectivity. In turn, this strategic move consolidates Mirai’s international expansion, allowing it to offer its specialized connectivity and direct sales solutions to a significantly larger global network of properties.
In the words of Adam Walsh, Global Head of Connectivity, STAAH: “Integrating with Mirai is a natural step for STAAH. We’ve long respected what the Mirai team has built — a booking engine that genuinely converts, backed by a philosophy that puts hoteliers first. Together, we’re giving properties the best of both worlds: Mirai’s direct sales intelligence combined with STAAH’s global distribution reach across 90+ countries and 30,000 properties. This isn’t just a technical connection — it’s two teams with complementary strengths working toward the same goal. We’re excited to see what this unlocks for our shared hotel partners.”
According to Estefania Livi, Global Partnerships Manager at Mirai: “For Mirai, partnering with STAAH reinforces our global commitment to expanding a world-class integration portfolio. We want our clients to always work with market-leading tools. This collaboration directly aligns with our core philosophy of flexibility, empowering each hotel to choose and configure their ideal technology ecosystem according to their unique goals.”
Thanks to this alliance, hotel properties will benefit from centralized and automated management from a single interface in the cloud. Direct bookings generated through Mirai’s booking engine will be integrated automatically and instantly into the property’s workflow, virtually eliminating manual errors and the risk of overbooking.
Likewise, STAAH clients will be able to optimally explore Mirai’s complementary solutions, specifically designed to reduce reliance on OTAs and regain control over the end-customer relationship.
