Tripadvisor Has Made ‘Good Progress’ on Selling TheFork, Explores LLM Data Deals

Tripadvisor CEO Matt Goldberg said Thursday the company has made “good progress” in exploring strategic alternatives for its European dining reservation platform, TheFork, and expects to provide an update in the “near-term.”

Potential strategic candidates for acquiring TheFork include Booking’s OpenTable, American Express, Mastercard, and DoorDash, among others. Private equity firms might also jump in.

Goldberg said during Tripadvisor’s first quarter earnings call Thursday that the company doesn’t need to own TheFork to pursue its strategy, and could reach a commercial agreement with a buyer.

Goldberg discussed