VIRGIN HOTELS COLLECTION APPOINTS JOE MARGISON AS CHIEF EXECUTIVE OFFICER | News
Virgin Hotels Collection, the award-winning hospitality group behind Virgin Hotels and Virgin Limited Edition, today announced Joe Margison as Chief Executive Officer, following his tenure as Interim CEO since October 2025.
Joe’s appointment comes at a significant moment for Virgin Hotels Collection as it continues to build momentum across its global portfolio, with a pipeline of landmark developments across key gateway cities and resort destinations. This includes the recently announced Virgin Hotels Atlanta at Centennial Yards which will become a defining addition to downtown Atlanta’s transformational redevelopment, and Virgin Limited Edition’s forthcoming property in Marrakech, both scheduled to open in 2027.
Virgin Hotels Collection brings together two award-winning hospitality brands from Virgin Group. Virgin Hotels delivers a vibrant and inclusive lifestyle experience shaped by smart design, local culture and creative food and beverage, while Virgin Limited Edition offers a collection of one-of-a-kind retreats, private islands and hotels in some of the world’s most extraordinary settings. Together, with 16 properties across the US, the Caribbean, Africa and Europe, the Collection offers distinctive guest experiences shaped by thoughtful design, personalised service, and a strong sense of place.
Joe Margison said: “Having led the Virgin Hotels Collection team for seven months, I have seen first-hand the strength of this business and the opportunity ahead. Virgin Hotels and Virgin Limited Edition are distinct brands united by the same Virgin spirit – brilliant people, service with real warmth and character, and experiences guests remember long after they leave. We have a strong foundation and a significant opportunity ahead. I’m excited to lead the business through its next chapter of growth.”
Peter Norris, Chair of Virgin Hotels Collection, said: “Joe’s appointment as Chief Executive Officer reflects the leadership he has shown since stepping into the role. He has brought clarity, confidence and renewed focus to the business while continuing to champion Virgin’s distinctive spirit and experience-led approach to hospitality. We are delighted to confirm his permanent appointment and look forward to the next phase of growth under his leadership.”
Joe brings more than 25 years of experience across investment, finance, real estate and branded businesses to the role. Having been with Virgin Group since 2015 and having previously served as Virgin Group’s Chief Commercial Officer, Joe has built expertise in investment, brand-building, commercial growth and creating customer experiences with a clear sense of purpose and point of differentiation. This has given him a deep understanding of the Virgin brand, its values and how they come to life for people and customers. He has represented Virgin Group on a number of company and property boards across the travel, leisure and wellness sectors.
Before joining Virgin Group, Margison was with the New Zealand Superannuation Fund, where he focused on private equity, credit and real estate investments. He began his career at Ernst & Young and is a Chartered Accountant.
For more information, please visit https://www.virginhotelscollection.com/.
