Vueling joins forces with Google to turn summer memories into personalised AI-powered keepsakes | News
Vueling, part of the IAG group, is taking another step forward in its commitment to innovation and personalising the customer experience with a new initiative developed in collaboration with Gemini, Google’s AI model.
As part of the Barcelona-based airline’s summer campaign “Are you a team beach or team city?”, Vueling has launched a virtual assistant powered by Gemini that transforms traveller’s favourite holiday moments into personalised digital magnets. By understanding users’ native language, the AI creates unique content inspired by their memories.
The experience begins with a simple question: “What is your favourite summer memory?” Based on the user’s response, the assistant generates a bespoke digital magnet that captures the essence of that special moment.
The initiative puts the focus on what truly makes travel unforgettable, the moments and memories created along the way. In doing so, Vueling extends the spirit of its summer campaign into an interactive AI experience that celebrates travellers’ unique stories.
Innovation at the service of the onboard experience
The experience is also integrated into the onboard experience. Customers travelling with Vueling can access the link through a QR code that they will find on the backs of the seats of 20 aircrafts equipped with WiFi connection. This way, customers can create their own custom magnet as they fly to their summer destinations.
Vueling’s commitment to innovation
Vueling is a digitally native company that has made innovation one of the pillars of its strategy. The airline has promoted pioneering initiatives in the sector, being one of the first to sell tickets through a mobile application, to offer digital boarding passes with a QR code and to enable online check-in through Smart Watch.
It has also been one of the first airline’s in Europe to allow payments through digital wallets such as Apple Pay or Google Pay. Vueling is currently in the midst of integrating artificial intelligence into its processes to improve the efficiency of its operations and the customer experience.
Try it here: http://goo.gle/vueling.
