Agoda CEO on Rebuilding the Business With Multiple AI Agents From the ‘Bottom Up’

Agoda CEO Omri Morgenshtern said his company has moved past the issue of vibe coding because “every engineer is doing it.” The real lift today comes from deploying multiple agents across the entire business, whether it’s for security, compliance or the consumer experience, and getting those agents to interact. 

“And what we’re starting to do is to connect them to unified experience,” Morgenshtern said Wednesday at the Skift Asia Forum in Thailand in a session moderated by Skift CEO Rafat Ali. “So it’s bottom up, multiple agents, rather than just [building] an exp