Airline Lobby Backs Ban on Surveillance Pricing

Airlines for America CEO Chris Sununu said Wednesday that the trade group would support legislation banning surveillance pricing, a practice that uses personal information to help set prices. 

“Banning surveillance pricing? 100%,” Sununu said during a House Judiciary hearing on airline competition. “Yeah, it’s terrible.”

A4A represents most major U.S. airlines, including American, Delta, and United. Sununu’s comments come nearly a year after Delta was landed in a controversy when executives revealed that the carrier had partnered with an AI startup to help it price airfares. 

Sununu said no airlines represented by A4A currently engage in surveillance pricing. Airlines typically use dynamic pricing to set fares, which