Aven’s New Booking Engine Targets Hotel Direct Booking Conversions

Aven Hospitality launched a booking engine on Wednesday designed to keep travelers on a hotel’s own website through checkout. 

The tech eliminates the redirect to a separate booking page — a step the company says drives abandonment. Aven says the engine was rebuilt from scratch, rather than adapted from the technology it inherited as a Sabre business unit.

The launch is Aven’s second major product release since TPG acquired the fo