GetYourGuide’s AI Updates Target the Gap Between Planning and Booking

GetYourGuide rolled out a raft of Spring 2026 AI updates that target a specific hole: travelers are using AI to plan trips, but not book activities.

It’s a two-prong approach, with AI-driven features to help consumers find and weigh options — such as AI-generated review summaries pulled from verified guests and more personalized search. 

Other changes behind the scenes take aim at equipping guides and activity operators with tools to i