Hyatt’s Luxury Business Is Holding Firm. Now It’s Betting on Midscale.

Hyatt’s wealthiest customers are spending. Rising airfares, higher oil prices, and geopolitical uncertainty have done little to dent demand at the top end of the market.

The company’s luxury brands posted double-digit revenue per available room (RevPAR) growth in the first quarter.

“If there’s any sign of weakness in terms of the high-end customer, we have not seen it,” said Mark Hoplamazian, Hyatt’s chairman, president, and CEO, on the company’s earnings call Thursday.

Hoplamazian was direct about why Hyatt’s customer base is proving resilient: “I think the biggest hit in terms of demand will be amongst lower-income households,” he said.