Phocuswright Unveils Phocuswright Europe 2026 Program | News
Phocuswright today announced the program for Phocuswright Europe 2026, highlighting a curated agenda shaped by the priorities, pressures and opportunities defining the travel industry today.
Designed for senior leaders across the global travel ecosystem, the conference will convene executives, innovators and strategists to exchange perspective, challenge assumptions and engage in the conversations shaping the future of travel.
From the CEOs redefining travel distribution to the technologists advancing AI, payments and personalization, the program reflects a rapidly evolving landscape where collaboration and informed decision-making are more critical than ever.
“Travel is at a moment where experimentation is accelerating, but so is the need for clarity,” said Pete Comeau, Managing Director at Phocuswright. “This year’s program focuses on the real work companies are doing with technology — from AI and agentic commerce to identity and loyalty — and creates a space for leaders to compare approaches, learn from each other and move forward with greater confidence. The pace of change is creating a natural inflection point for the industry, and Phocuswright Europe is where executives come to find the signals that help them benchmark, recalibrate and act.”
The Phocuswright Europe 2026 program features:
Top executives from across the travel ecosystem, including leaders from Trip.com, Thayer Investment Partners, Microsoft, Amadeus, Hostelworld and more
In-depth one-on-one interviews with senior executives such as James Waters, Chief Business Officer at Booking.com, and Dara Brady, Chief Marketing Officer at Ryanair
High-impact panels and discussions addressing critical industry topics, including:
The rise of agentic commerce and its implications for travel
The growing influence of social and creator-driven demand
The evolution of loyalty as personalization, payments and platforms converge
Digital identity, trust and privacy in an AI-driven environment
Overtourism, sustainability and destination strategy
Phocuswright research sessions delivering new insights on European consumers, startups and tours & activities
Interactive sessions and case studies focused on practical application and execution
In addition to its on-stage programming, Phocuswright Europe is known for fostering meaningful connections among decision-makers, providing attendees with opportunities to engage directly with peers, partners and competitors.
As the industry continues to navigate rapid technological change and shifting consumer expectations, the conference serves as a critical forum for leaders to share strategies, evaluate emerging trends and identify opportunities for growth.
Phocuswright Europe 2026 will take place in Barcelona, bringing together a global audience of travel executives and innovators.
To explore the full program and learn more, visit: https://www.phocuswrighteurope.com/Program/All-Sessions
