PROMPERÚ Launches AI-powered Virtual Assistant to Enhance Travel Planning to Peru | News
In line with its innovation and digital transformation strategy, PROMPERÚ, Peru’s tourism promotion agency, has officially launched an AI-powered virtual travel planning assistant, integrated into its official tourism portal Peru.travel, marking a new milestone in the promotion of the country as a travel destination.
The tool was developed using technology provided by Mindtrip, leveraging artificial intelligence to deliver personalized travel recommendations and enhance the overall user experience.
With this initiative, Peru becomes one of the first countries in South America to incorporate a conversational AI tool into its national tourism platform, reinforcing its position as an innovative destination with a forward-looking approach.
The assistant enables real time interaction, offering recommendations tailored to users’ interests, facilitating access to reliable information, and supporting decision making throughout the travel planning process.
Importantly, “It [this tool] helps diversify Peru’s tourism offer by promoting lesser-known destinations, while making trip planning easier for travellers” says Ricardo Baraybar, Incoming Tourism Deputy Director of PROMPERÚ. By highlighting lesser-known destinations, new routes, and authentic experiences, it promotes a more balanced distribution of visitors and creates greater opportunities for regions across the country.
This solution integrates artificial intelligence and data analytics to deliver a dynamic and up-to-date experience aligned with global tourism trends, while strengthening Peru’s international positioning.
For further destination information and to plan your trip, visit www.peru.travel
