The Luxury Collection Celebrates 120 Years of Italian Heritage | News
The Luxury Collection today announces a new collaboration with Margherita Maccapani Missoni, founder of the fashion label Maccapani and a longtime Global Explorer of The Luxury Collection. In tandem with Milan’s celebrated design week and the citywide Fuorisalone program, the partnership will unveil Maccapani Edits for The Luxury Collection, an immersive retail pop-up and capsule collection hosted at Casa Brera, a Luxury Collection Hotel, Milan, from April 20 – 26, 2026.
Set outside the hotel’s Living lounge, the experience will showcase Milanese creativity through a curated selection of Italian artisan objects alongside signature Maccapani designs and limited-edition co-branded pieces, created especially for The Luxury Collection. Seamlessly fusing fashion, craftsmanship, and hospitality, the collaboration celebrates Milan’s vibrant creative culture while honoring The Luxury Collection’s Italian heritage and global portfolio of more than 130 hotels and resorts across over 40 countries, as the brand marks its 120th anniversary.
“At The Luxury Collection, we are guided by a deep respect for the character and cultural legacy that shapes each destination,” said Bruce Rohr, Vice President and Global Brand Leader, The Luxury Collection. “Margherita Maccapani Missoni’s artistry, and the way she engages so intuitively with Italian craft, brings a rare perspective to this collaboration. At Casa Brera, a Luxury Collection Hotel, Milan, her vision allows our brand to illuminate the city’s enduring traditions through a contemporary lens – inviting guests to experience Milan not only as a global design capital, but as a place of living heritage, creativity, and soul.”
Founded by Margherita Maccapani Missoni in 2023, Maccapani reinterprets the idea of “Made in Italy” through a modern point of view, blending youth culture with tradition and authenticity. For this collaboration, Margherita’s distinctive creative perspective shapes a retail experience that highlights both emerging and heritage artisans, reinforcing Milan’s reputation as a global capital of design and craftsmanship.
“Milan has always been a city where creativity flourishes through a dialogue between heritage and innovation,” said Margherita Maccapani Missoni, Founder of Maccapani and longtime Global Explorer for The Luxury Collection. “My ongoing collaboration with The Luxury Collection has allowed me to deepen my connection to the artisans, traditions, and places that shape Italy’s creative identity – from Casa Brera, a Luxury Collection Hotel, Milan, to the legendary hotels across the portfolio in Italy that inspired a series of six embroidered patches, each reflecting the culture, craft, and character of these remarkable destinations. As a brand with a global portfolio rooted in local artistry and design, The Luxury Collection offers the perfect platform for telling these stories. With Maccapani Edits for The Luxury Collection, we set out to create something both authentic and playful – a collection shaped by the makers, objects, and narratives that capture the true spirit of Italy. I’m delighted to share these discoveries with travelers from around the world during such an inspiring moment for the country.”
Anchoring the collaboration is a co-branded capsule collection designed exclusively for The Luxury Collection, which will take center stage within the retail pop-up. Key pieces include a Maccapani Moto T-shirt, featuring a Horse of Saint Mark motif inspired by the brand’s CIGA heritage, alongside a series of six embroidered patches inspired by The Luxury Collection’s iconic portfolio of Italian hotels, and a reimagined Casa Brera, a Luxury Collection Hotel, Milan tote available in multiple colorways. Select pieces from the collection will be available online through both The Luxury Collection and Maccapani’s e-commerce platforms, allowing travelers and design enthusiasts around the world to engage with the collaboration digitally.
Complementing the capsule collection, the retail pop‑up will present a curated selection of Italian artisan brands personally hand‑selected by Margherita, highlighting regional craftsmanship and traditional techniques. Among the featured makers are Il Papiro, the Florentine paper atelier known for its hand-marbled stationery; Iacobella, a Florence-based leather handbag studio; and Lucia Zamberletti, a Milanese ceramic artist celebrated for her sculptural forms. Additional artisan pieces, from Murano glass candleholders from Yali Glass to Merù Gioielli enameled pendants, and Mapi jewelry boxes, further showcase the diversity and richness of Italy’s artisan traditions.
Extending the collaboration beyond retail, Casa Brera, a Luxury Collection Hotel, Milan will enhance the Destination Discovery experience during Milan Design Week in collaboration with Margherita, inviting guests to explore the Milanese workshops and studios behind several of the artisans featured in the pop-up. Led by the hotel’s signature Concierge, the guided experience will offer a rare insider perspective into Milan’s vibrant craft traditions and the makers shaping the city’s design landscape.
The Maccapani Edits for The Luxury Collection pop-up will be open to the public at Casa Brera, a Luxury Collection Hotel, Milan from April 20 – 26, 2026, coinciding with Fuorisalone and Milan Design Week, and available for purchase at The Luxury Collection Boutiques and Maccapani.
