Travelers Want Trust, Not LLM Uncertainty

Expedia CEO Ariane Gorin thinks her company has an edge over the large AI chatbots in at least one respect — trust versus plausibility.

“We every day update 65,000 properties and attributes,” Gorin said during a panel discussion at a business conference in Washington, D.C. Tuesday. “And again, people want trust. They don’t want an LLM [Large Language Model] that is plausible. They want something that is certain when it comes to travel. So it’s our data, o