Abu Dhabi to bring largest-ever delegation to UK for Experience Abu Dhabi Roadshow 2026 | News
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the return of its Experience Abu Dhabi UK Roadshow, set to take place across London on 10 August, Chester on 12 August and, for the first time, Glasgow on 13 August.
Representing the largest Abu Dhabi trade delegation ever to visit the UK, the roadshow will bring together more than 30 hoteliers, attractions, destination management companies, airlines, and tourism partners for a series of engagements with the UK travel trade.
The programme reflects Abu Dhabi’s continued commitment to one of its most important international source markets and provides a platform to strengthen relationships with travel advisors, tour operators and industry stakeholders across the country.
Designed to keep partners informed and connected, the roadshow will offer the latest updates on Abu Dhabi’s tourism landscape, including new attractions, hotel openings, cultural experiences and major developments that continue to enhance the visitor experience.
Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “The UK remains one of Abu Dhabi’s most important international source markets, and this year’s roadshow marks our largest-ever engagement with the UK travel trade. This roadshow is an opportunity to strengthen those relationships, share the latest developments across the emirate and ensure our partners have the knowledge and support needed to confidently position Abu Dhabi to their clients.
“As our destination continues to grow, with new attractions, cultural institutions, hospitality offerings, and major events, we remain focused on working closely with our partners to unlock new opportunities and sustain long-term growth. We look forward to engaging with the travel trade across the UK and showcasing what makes Abu Dhabi such a compelling destination for travellers today.”
Attendees will gain insight into a destination that continues to evolve through significant investment in culture, entertainment and leisure. Upcoming additions to the tourism offering include Topgolf Abu Dhabi, Warner Bros. Studio Tour Abu Dhabi, Disneyland Abu Dhabi and Sphere Abu Dhabi, alongside a growing portfolio of attractions, events and hospitality experiences that appeal to a broad range of travellers.
The UK remains one of Abu Dhabi’s strongest performing international markets, with continued demand for the emirate’s blend of culture, luxury, family experiences, outdoor adventure, and year-round events. Through the roadshow, DCT Abu Dhabi aims to equip trade partners with the latest destination knowledge and practical tools to support future growth and drive greater consideration among UK travellers.
To complement the in-person programme, DCT Abu Dhabi will also launch a Virtual Roadshow running from 29 June to 13 July. Hosted on the Hablo platform, the initiative will feature daily video presentations, destination updates and interactive content, allowing travel professionals across the UK to engage with Abu Dhabi partners and build their knowledge ahead of the live events.
The roadshow is sponsored by the Abu Dhabi Convention & Exhibition Bureau, Al Ain, Etihad Airways and Miral Destinations. The participating partners include Louvre Abu Dhabi and Saadiyat Cultural District Abu Dhabi, Mandarin Oriental Emirates Palace, Abu Dhabi National Hotels and a range of leading tourism and hospitality organisations from across the emirate.
Travel professionals are invited to become a certified Experience Abu Dhabi Expert through the official partner training site.
See below for the UK Roadshow itinerary:
Monday, 10 August: The Mandarin Oriental Hyde Park, London
Wednesday, 12 August: Chester Racecourse ‘The Final Furlong’
Thursday, 13 August: The Corinthian Club, Glasgow
