ONE YEAR TO GO UNTIL BRAZIL 2027 | News
The World Cup has been revealing one of the most vibrant expressions of Latin American culture: cheering has never been just about watching the match. It is about wearing the colours with pride, taking over the streets, occupying bars and squares, singing before the game and turning football into a collective celebration. Brazilians and other Latin American fans have been bringing this atmosphere to the host cities in North America, projecting to the world a way of experiencing the game that combines emotion, music, togetherness and urban presence.
More than support for national teams, this mobilisation reveals a deep cultural trait. When Brazilians, Argentinians, Colombians, Mexicans and so many others occupy public spaces, what emerges is not only sporting enthusiasm, but a way of celebrating and transforming the city into a setting for festivity, memory and shared identity. Football ceases to be only a competition and begins to function as a social language and an expression of belonging.
In Brazil, this energy takes on very distinctive contours. The country fascinates not only because of the history built on the pitch, but also because of the cultural universe formed around football and its ability to transform passion into image, encounter and experience. The match does not end at the stadium, because it continues in everyday life. It is precisely this presence in daily life that makes football one of the most powerful assets of Brazilian soft power.
“Football is part of our everyday life, and it is precisely this presence that makes it such a special experience also for those who visit us. Today, travellers want to discover the soul of places, understand the rhythm of cities and feel how people celebrate, connect and occupy spaces. Here, the game goes far beyond matches and stadiums, because it blends with music, the streets, hospitality and the energy of daily life. It is this strong presence in our culture that makes the journey more intimate, intense and memorable”, says Bruno Reis, president of Embratur/Visit Brasil (Brazilian Tourist Board).
IN 2027, BRAZIL IS THE NEXT STOP FOR THIS CELEBRATION
After capturing the world’s attention, this energy of Latin American fans will find its most natural stage in Brazil. The 2027 FIFA Women’s World Cup is the next opportunity to experience up close the vibrancy of the streets, the strength of Brazilian culture and the country’s ability to turn major events into memorable moments.
Belo Horizonte, Brasília, Fortaleza, Recife, Salvador, Porto Alegre, Rio de Janeiro and São Paulo will host the tournament’s matches. The host cities combine stadiums, cultural diversity, gastronomy, natural scenery, urban life and hospitality, extending the invitation to discover a country that goes far beyond the matches.
“Football is a powerful tool for international promotion and business generation for tourism, and no one has more tradition and history in football than Brazil. By connecting Brazil to millions of people around the world, we expand interest in Brazilian destinations, welcome more tourists, create opportunities for the entire productive chain of the sector and contribute to the country’s development”, adds Bruno Reis.
If this year’s World Cup is already revealing to the world the festive and collective strength of the Latin way of cheering, Brazil in 2027 is the destination to feel this energy and be part of this celebration.
